Our biggest concern is the number of products available on the market, that contain harmful and even toxic ingredients. Most of these chemicals serve no other purpose apart from creating a certain fragrance or feel or to preserve the product. People use these harmful chemicals on their skins daily.
Unlimited amounts of chemicals are added to personal and homecare products with no required specification and testing for safety. US researchers found that more than 10 000 of the 82 000 ingredients used in personal care products are in fact industrial chemicals, including carcinogens, pesticides, reproductive toxins, plasticizers and degreasers (David Suzuki Foundation).
Our skin is our largest organ and is highly absorbent, yet we are not as well informed about what we put on our skin as we are about what we eat. We don’t perceive our personal care products as a major source of pollution. If you would take the time to ask yourself if the ingredients in your skincare products are fit for consumption you will realise it is not.
Reading and understanding labels is a challenge as most ingredients stated on the average skincare label is hard to pronounce let alone to identify. A lot of information is concealed, all in the name of trade secrets.
We strive to be 100% honest and transparent. Eli & You have ingredients you will recognize as wholesome: the kind your great-grandmother would have recommended.
Eli & You use no synthetic or industrial chemicals and what you see is what you get. We give you our assurance of a healthy skincare range. With our range of pure and natural products we strive to assist you in becoming a more empowered and active participant in your personal care.
Eli & You will provide you with pure and authentic products, which will leave you with a profound sense of goodness and wellbeing.